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Use your talents to address societal needs and challenges – Kojo Yankah to creatives

Use your talents to address societal needs and challenges – Kojo Yankah to creatives

Founder of the African University College of Communications, Hon. Kojo Yankah has expressed his concern over the apparent reluctance of Ghanaian creatives to use their artistic talents to address and shed light on social issues in the country. He highlighted the difference between creatives having a political stance, particularly during events like elections, and using their work to illuminate societal problems.

Hon. Yankah cited the example of illegal mining, known as galamsey, and how it has devastated the country’s forests. He noted that there has been little effort by creatives to create songs or art that address this pressing social issue.

In his opinion, creatives should actively use their talents to tackle social problems and bring about positive change in society.

He emphasised the importance of this role during an interview on the Class Morning Show, focusing on the topic of “changing the African narrative through the partnership with creative art.”

Additionally, Hon. Yankah commented on the unnecessary competition and criticism among creatives from different African countries. He noted that such criticisms often fail to recognize the broader African identity and shared challenges faced by creatives across the continent.

He expressed frustration with the tendency for Ghanaians to criticise musicians from Nigeria or other African countries, emphasizing the need for a more unified African perspective.

Hon. Yankah urged creatives to focus on their role in society and the contributions they can make to address societal needs and challenges.

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