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Companies received Gold Seal awards for Customer Excellence in Ghana

Companies received Gold Seal awards for Customer Excellence in Ghana

Ghana Service Development Initiative, a non-profit organisation has awarded some companies and organisations in the hospitality industry with Gold Seal as brands for their outstanding performance customer excellence in relation to service delivery and consumer relation in Ghana.

The 2022 National Customer Service Development Dialogue & Gold label customer service excellence recognitions held at Accra City Hotel was on the theme: “ The role of customer service in a turbulent global economy and Ghana’s economic recovery”.


Speaking at the ceremony, the National Customer Service Advocate, Hector Wulff in his welcome address, acknowledged the effort s of the awardees for exhibiting professionalism in customer relations and delivery of services to customers as mandated them at their various organisations in the country.

He further advised the award winners to continue with the good conducts and relationship with customers in order to earn and become best achievers at any time whenever professionalism, customer service and relations are mentioned in the country.

Also, customer service consultant and President of Customer Service Professional Institute, Yvonne Ohui McCarthy praised the award winners and advised them ( companies and personnel) not to relent in their effort to make customer service an important brand at all times.

“This opportunity should remain with personnel in relation to customer service before, during and after the celebration of customer service week in the country”, she said.

She again argued that, even though the present economic hardship in the country has made most companies to re-strategise and re-budget, the particular area that companies should focus attention is customer service and urged the companies to continue to develop strategies that would inure to the company’s benefit.

Miss McCarthy noted that customer service remained one of the business elements which is continuously helping organisations to differentiate themselves from the populace, adding that, changing business environment were lots of power is in the hands of the customer through the collection of data juxtaposing it with the present economic situation have created many challenges to companies in the country.

Yet, she said, those challenges rather have opened new era of opportunities to organisations that further creates new competences required by the company to succeed in the near future.

“As organisations and citizens, we need to be creative about the processes to accelerate and enhance the receiving of customers. So, the ability to create a customer service machine to engage with customers is necessary”, she added.

She further outlined strategic points like planning, re-evaluation, reassuring the stability of the business, maintaining clarity in communications, moving out of your comfort zones, managing customer service expectations among others are some educative ideas which the customer-centric oriented professionals must adopt in order to accurately offer services to customers and ensure the growth of the business.

Other important views she pointed out is geared towards empowering customer service related professionals in terms of changing of mind-sst, use of technology, communication of standards, employing results-oriented staff and encouraging staff engagements in the company.

“As customer service personnel, altitude must be your hallmark and be always ready to relate to customers with much lovely facial looks and appearance at the workplace at all times”, she added.

Other speakers include Patricia Ansong, Marketing, Sales and Customer service consultant, Priscilla Wellington, Amita Nair and Sarfowaa Duncan, customer service consultants and trainers.

The organisations awarded includes:

As Customer Friendly And Hospitable Hotel and Conference Destination For The Year 2022-23

Accra City Hotel
As Hotel Committed To Reliable And Impeccable Customer Service For the Year 2022-23

Afro-Arab Micro Finance Ltd.
As Customer Service Focused Microfinance Company For the Year 2022-23

Food & Drugs Authority
As Customer Service Focused, Public Sector Institution For The Year 2022-23

Frederick’s Lodge
As Hotel With Unmatched Passion For Customer Service Delivery For The Year 2022-23

Golden Bean Hotel
As Customer Experience Focused And Result Oriented Hotel For The Year 2022-23

Starlife Assurance Company Limited
As Life Insurance Company, Committed To Continues Delivery Of Outstanding Customer Service For The Year 2022-23

Tang Palace Hotel
As Hotel Committed To Continues Delivery Of Outstanding Customer Service For The Year 2022-23

The Honeysuckle Pub & Restaurant
As Restaurant And Leisure Centre Committed To Continues Delivery Of Outstanding Customer Service For The Year 2022-23

Zoomlion Ghana Limited
As Utility Company Committed To Continues Delivery Of Outstanding Customer Service For The Year 2022-23.

Source: Eric Nii Sackey

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